Yellow.lu | Belighted portfolio

About the client

Yellow.lu is the online directory of the Grand Duchy of Luxembourg. It offers a search service for private individuals and professionals, also providing business news and promotions solutions for professionals.

The challenges

Yellow has the largest database of service providers in Luxembourg. The company wanted to leverage this asset and start a new marketplace called Supplify to let the general public access service providers in the directory.

The solution

The company wanted to follow a lean approach. So first of all, we identified the demand, needs, and goals to define a clear and comprehensive roadmap, organized by step. We could then approach these in sprints.

Priorities for development work took into consideration technical constraints as much as business requirements. Thus we were able to rapidly deliver the key features of the application and gather the feedback of users in a short period of time. Thanks to agile development, we were able to integrate this feedback in the early versions of the application.

Another advantage of working by sprint was that we could approach the phases of development and testing/acceptance in parallel. This gave the client sufficient time to test the tool and provide full feedback, which aided in collaboration efforts.

The results

Belighted was able to build the application to perfectly match what the client had imagined. 

Two differentiators characterize the platform:

  1. Access to the widest repertoire of suppliers for the Grand Duchy of Luxembourg.

    Through an interface between Supplify and the Yellow.lu API, users could easily access the entire up-to-date database of suppliers.

  2. Easy communication between suppliers and customers.

    We worked to make a communication channel that people would find easy to use. For example, we set up a secure link generation system that allowed providers to respond to inquiries from potential customers without having to register.

Our work with Yellow.lu facilitated the usability and market penetration for the platform, helping meet the goals of leveraging the database using lean methodologies. 

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