ListMinut increases product development speed by 90%
ListMinut is a marketplace created in February 2013 and based in Belgium. It allows users to outsource small tasks and jobs (such as gardening or house cleaning) to reliable individuals in their neighborhood.
The focus of the platform is to bring a human dimension by providing trust between people who live near each other but have never met before.
The company wanted to motivate a new round of funding by increasing activity in Belgium and expanding to France. They faced two challenges: low conversion rates and seasonal demand, as gardening gigs made up 30% of the services in the marketplace.
An external conversion/UX specialist made a long list of recommendations for ListMinut. But where to start? And how to accomplish it quickly?
The company had to act fast because of limited funding and growing competition, and it would take 2 years to address every potential improvement. Time is of the essence for any startup.
The team consisted of 3 founders and 3 employees, including a CTO who was ListMinut’s sole technical staff member. ListMinut preferred to call on external experts rather than hiring internally.
- Accelerate Product Roadmap
- Improve Conversions Rates
- Drive Funding
Don't just take our word for it
“Thanks to Belighted and their excellence in development, I improved the quality and the maintainability of ListMinut’s code and learned a lot of best practices. It was a real pleasure to work with their team.”
The improvements made a big impact:
Payment page conversions increased by 22%, thanks to an improved user experience and a faster, more robust implementation.
The product roadmap accelerated by 90% thanks to our experience helping startups with setting priorities, executing development needs, and designing user interfaces.
ListMinut’s internationalization project was completed before the deadline, positioning them 100% ready for operation in France.
Thanks to reduced technical risk and optimized time-to-market, Listminut saw increased growth and potential for their next round of funding, which they closed in June 2017.