What Comes After MVP? Next Steps For Startups in 2024

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What Comes After MVP? Next Steps For Startups in 2024
MVP development

What Comes After MVP? Next Steps For Startups in 2024

Nicolas Jacobeus
January 17, 2024

In the fast-paced startup ecosystem of 2024, the journey from an idea to a market-ready product is often paved with uncertainties and challenges. At the heart of this journey lies the concept of the Minimum Viable Product (MVP), a strategy that has become indispensable for startups worldwide. An MVP is the most streamlined version of your product, designed to capture the essence of your idea and test it in the real market. It’s a starting point that helps you understand your audience’s needs and pivot if necessary. For startup founders, an MVP is not just a phase in product development; it's a way to validate their big ideas and lay a solid foundation for what their product might become in the future.

Many startup founders often find themselves at a crossroads after developing their MVP, pondering over the question 'What comes after MVP?' If your product has not found innate success in the market during its MVP phase, it might be best to iterate or transform your product to serve your customers’ interests more. This is where the next stages of an MMP or MLP come in and the role of an MVP development partner can be crucial when figuring out the next steps. A partner who understands the nuances of startup development can help navigate through the subsequent phases, transforming your MVP into a fully-fledged product that resonates with your target market.

Table Of Contents

  1. Are You Ready to Move Beyond MVP?
  2. Customer Feedback for Product Iteration
  3. From MVP to MMP
  4. Developing a Minimum Lovable Product (MLP)
  5. Agile Development in Post-MVP Stages
  6. Long-Term Product Strategy and Market Adaptation
  7. Overcoming Common Challenges After MVP
  8. Conclusion


Summary of Startup Phases:

  • MVP (Minimum Viable Product): Focuses on testing the core concept with real users to validate the idea and solve a market problem.
  • MMP (Minimum Marketable Product): Builds on the MVP by polishing features, ensures that it meets market needs, and offers sufficient value to attract and retain customers. 
  • MLP (Minimum Lovable Product): Goes beyond marketability and aims to create an emotional connection with users. It emphasizes user experience so that the product is functional as well as enjoyable and engaging.

Focus Testing core idea Building on MVP for market readiness Emotional connection
Goal Validate concept Attract and retain customers Create a loyal user base
Features Minimum to gain feedback Refined and aimed at target market Engaging and user-friendly
Market Approach Problem-solution fit Product-market fit User experience focus
Development Quick and only focuses on basic functionality Focus on quality and compliance User experience and enjoyment

Are You Ready to Move Beyond MVP?

Moving beyond the MVP stage is a significant milestone in a startup's journey. But how do you know if you're ready for this leap? Here are some questions to ask yourself:

Have You Validated Your Core Idea? - The primary purpose of an MVP is to test your core concept with real users. Have you gathered enough feedback to confirm that your idea solves a problem or fulfills a need in the market?

Do You Know Who Your Ideal Customer Is? - Focusing your product on a specific customer profile allows you to streamline your offering to perfectly fulfill that customer's needs and pain points. If your product is too broad an offering, it might be best to hone in on who your exact customer is and tailor your MVP around that. 

Is There a Demand for More? - Are your early adopters asking for additional features or enhancements? A growing interest from your initial user base can be a sign that it's time to evolve your MVP.

Can You Handle Scaling? - Scaling involves more than just expanding your product; it includes managing increased user loads, customer service, and possibly, a larger or more experienced team. Are you prepared for these changes?

Do You Have a Clear Roadmap? - Moving beyond an MVP requires a clear vision of what comes next. Do you have a roadmap for further development, or are you still figuring out the basics?

Are You Financially Ready? - Developing beyond the MVP stage often requires more resources. Do you have the financial stability or the funding to move forward and afford any additional costs that might spring up along the way?

Answering these questions can help you gauge whether you're ready to move past the MVP stage and what 'mvp’, ‘mmp' or the next stages of your product development might look like. Remember, each startup's journey is unique, and so are the paths that unfold after the initial MVP stages.

Customer Feedback for Product Iteration

Once your MVP is in the hands of users, gathering and implementing customer feedback is a crucial step. This is an integral part of the transition from MVP to MMP, as many companies forget to collect customer feedback, which hinders them from being able to transform the product in the right way and to suit the customer experience. Not only will it help them improve the general usability and UX of the product, but it will also help you develop the product’s features or design more to suit your ideal customer. 

As you collect feedback, you should strategize how to implement it effectively. This involves identifying common patterns, understanding user pain points, and discerning which suggestions align with your product vision.

Working with a reliable and experienced team is vital in this phase. They can help you accurately interpret customer feedback and apply it in a way that enhances your product. An experienced development partner can distinguish between one-off, insignificant comments and valuable insights that can drive meaningful changes in your product. This expertise ensures that the iterations you make are the best ones strategically and that they contribute to a product that resonates more deeply with your target market.

From MVP to MMP

The next phase following an MVP is the MMP (Minimum Marketable Product), also known in the industry as MMR (Minimum Marketable Release). Where an MVP is instrumental in testing and understanding the needs or preferences of customers, the MMP takes it a step further. It serves as a critical checkpoint to determine whether your initial idea has the potential to evolve and succeed in the market. This stage is especially important for startups as it assesses the market readiness of a product and whether it will have market appeal in the long run.

An MMP must align well with market demands, offering sufficient value to attract and retain early customers. Due to feedback gained in the MVP phase, an MMP should have fewer bugs and issues, and be polished in terms of quality. Stability and performance are crucial to prevent early adopters from turning away. Additionally, it should meet legal and compliance standards and should be marketed and distributed in such a way as to gain traction with its target audience. While scalability is a long-term consideration, the immediate focus is on establishing a viable and market-ready product that contributes to the business's short-term ROI and lays the groundwork for future growth.

Outsourcing this step of the development process can be incredibly efficient, especially when ROI is a key focus and you or the partners you are working with adopt certain process-driven methodologies. Experienced agencies can accelerate the development of your MMP, ensuring that the product not only meets market standards but also aligns with your business goals. They have expertise in identifying which features will be beneficial, develop them accordingly, and help prioritize the cost-efficient development steps that will add the most impact.

Developing a Minimum Lovable Product (MLP)

The journey from MVP to MMP often leads to the creation of a Minimum Lovable Product (MLP). An MLP goes beyond being marketable as it's about crafting a product that resonates emotionally with users, further creating a loyal and passionate customer base. The concept of an MLP is crucial because it focuses on the user experience, ensuring that the product not only meets functional needs but also connects with customers on a deeper level.

The transformation of a big idea into an MLP is where the value of a development partner becomes evident. A partner who understands your vision can help structure your product in a way that not only works efficiently but also evokes a sense of satisfaction in users. This stage is about refining the product to make it not just usable, but also enjoyable and engaging and fostering a strong, loyal user base that will continue to use your product into the future.

Agile Development in Post-MVP Stages

Agile development methodologies become increasingly important in the post-MVP stages of your product development. Agile is a term used to describe flexibility, adaptability, and iterative progress. Agile methodologies involve breaking down the development process into smaller, manageable segments (sprints) which allows for continuous evaluation and adaptation.

For startups, agile development is particularly beneficial due to its alignment with the need for flexibility and quick adaptation. Startups often face time pressure and rapidly changing market conditions. Agile methodologies cater to these challenges by allowing for a structured yet flexible approach to development. It enables startups to make incremental improvements to their product, respond quickly to feedback, and pivot when necessary, all while maintaining a clear focus on the end goal. 

Long-Term Product Strategy and Market Adaptation

As your startup grows, developing a long-term product strategy becomes essential. This strategy should encompass not just the immediate next steps post-MVP, but also how your product will evolve to meet changing market demands and user expectations. It's about anticipating future trends, user needs, and potential market shifts.

A development partner who acts as a strategic ally is invaluable in this phase. They can provide insights and guidance on how to adapt your product to changing market conditions, ensuring that your product remains relevant and competitive. This partnership is about more than just development; it's about having a collaborator who understands your market and can help you navigate through its fluctuations, aiding in the continuous evolution of your product.

Overcoming Common Challenges After MVP

Post-MVP, startups often encounter a range of challenges, from deciding on feature additions to scaling the product. One common dilemma is whether to continue development in-house or to outsource. For startups unsure about this decision, it's important to consider factors like resource availability, expertise, and the complexity of the desired enhancements.

Outsourcing can offer a solution, especially when internal resources are limited or lack specific expertise. The right time to outsource is when you need to scale your product or incorporate complex features that require specialized skills. A development partner can bring in the necessary expertise and perspective, helping you overcome these hurdles efficiently. They can act as an extension of your team, aligning with your startup's methodology and goals, and providing the skills and resources needed to take your product to the next level.


As startups embark on the journey beyond the MVP in 2024, the importance of strategic planning and the right development partner becomes paramount. Post-MVP development is a critical phase where your initial concept can evolve into a mature and effective product. This stage demands not just technical expertise but a partner who is invested in your vision and growth.

This is where Belighted stands out. With over 15 years of experience, they bring more than just a skilled development offering; they present a process-driven approach suitable for today's remote and asynchronous work environments. Belighted is committed to understanding your business and how to structure your product, ensuring a high return on investment, and transforming your vision into reality. They act as partners that dedicate themselves to your project with the intent to add real value, not just compete with other agencies on price. Choosing Belighted ultimately means choosing a partner who is as invested in your MVP success as you are.

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