Review the above advantages along with the scenarios where a SaaS model may not work. Once you’ve convinced yourself, be sure to get total buy-in from your team. This includes not just getting them to agree with you but having them raise any concerns for discussion with the entire team so that you can move forward without any lingering doubts.
There are three key questions that you should ask yourself when you begin to build a SaaS product. First, how will the new model create a better customer experience? Second, how do you measure success by changing to SaaS focused metrics that emphasize retention and longevity over the one-time sale? Third, how do your product requirements change to answer these questions and help you to gain market share?
Once you’ve established an overall strategy, you should design a product that meets these needs. Remember that it will likely need to have broad enough appeal to attract a number of clients while also having enough customizability that clients consider it the best option for their needs.
After you’re satisfied with the design, begin the development process but don’t be afraid to make changes if you encounter new challenges or come up with new ideas once you’re putting your plan into action.
No software is complete without beta testing. You simply can’t anticipate every customer need and usage pattern. You will typically start with a small group of customers at a free or greatly reduced price as compensation for their feedback and time spent dealing with any unexpected problems. Once you are satisfied with the results, you can bring in new customers at your planned price point.
Customer onboarding is a critical moment in the SaaS business cycle. A customer’s early experiences will determine if they will stick with your product or begin shopping for a new option.
Onboarding includes both initial training and ongoing support. It should last until clients are fully comfortable with your product and have had a chance to use all of the features that they plan to use.
Even though SaaS provides recurring revenue, it’s important to remember that that revenue isn’t guaranteed. You must continue to deliver value to your clients on an ongoing basis even and especially when their needs change in order to keep them as subscribers. Since some clients will still inevitably move on to new business areas or have changing needs that you can’t reasonably meet, you should also continue marketing to keep an incoming pipeline of clients.