Seraphin outsources its product development and then recruits a CTO
Seraphin is the leading digital insurance broker in Belgium operating on the idea that the insurance world as we know it today needs to be simplified. In fact, finding an insurer is hard work. Understanding every clause in your insurance policy, finding out about the different products on the market or comparing insurance companies is an obstacle course that is especially daunting. Discover how a Belgian startup was able to develop a simple and efficient product with no special in-house expertise in the beginning.
Seraphin’s primary mission is to simplify the management of insurance policies and to make them more understandable. As the brokerage business model no longer meets the market expectations, Seraphin’s proposal attempts to replace it by offering a simple and transparent solution. A digital platform also allows Belgian citizens to optimize their resources by maximizing their coverage while simultaneously reducing the cost of their bills.
As is the case at many startups founded by people with no technical expertise, the choice about product development must be made. The company will either decide to build it in-house from scratch or hire an outsourcer to develop the product. Although some startups may attempt to build the product with an in-house team, they still face a risk when it comes to recruiting the people with the right expertise.
Launching a startup is a bit like a burn rate race against the clock. It is important to spend your money in the most efficient way possible. As a consequence, not even the slightest cost can be ignored and so recruiting an IT expert as a first step represents a big risk in the eyes of investors. Furthermore, it is hard to get a picture of needs in terms of expertise to develop the software that is going to become the heart and soul of the company.
- Determining the product strategy (product roadmap) and the design of the application (prototyping)
- Developing the Seraphin software and getting it to the market quickly
- Providing best practices and training their in-house product team.
Don't just take our word for it
“The time to market should be about three months. That’s pretty short for fairly innovative and complex software”
Belighted, a product development “one stop shop”, takes your project from concept to completion:
"You are both a generalist and a genuine expert in your field or, in any case, in a specific technology (Ruby on Rails) because I can see that you have an excellent talent pool in your company. To sum it all up, you were able to help us with wide range of issues including system administration, identifying a backup solution (Amazon Web Services) and obtaining an SSL certificate. At every turn you had an answer for us, even if it was only directing us to a good resource. This on its own was invaluable and really saved a lot of time. In my view this is somewhat similar to a one stop shop. We hit on a good IT idea and you took us from concept to completion."
- Thomas Vanderstraeten, Seraphin CTO
We were able to get the Seraphin software to the market with a time to market of about three months notwithstanding the complexity of the product and its innovation aspect, which makes this quite a feat.