Sortlist improves web app quality and team productivity by 20%
Sortlist is a web application that helps companies find the right agency for communication/marketing projects. Following rapid growth, the team asked Belighted to help position them to deal with increasing demands from users and improve the product’s quality.
The Sortlist app provides leads to marketing agencies, matching them with businesses that need their services. Agencies pay a per-lead fee. A monthly lead subscription system is also in the works. The app is mainly serving Belgium and France but is quickly expanding.
The app has been in operation since March 2014 and is now a team of 10 people (four partners and six employees). The product team is composed of the CTO, a lead designer and two software engineers. External partners provide assistance for SEO, content marketing, development, and email.
In the six months that let up to working with Belighted, traffic to the app had increased by 500%. Improvements to the product were necessary so it could handle the increased demand as more projects were being submitted.Sortlist realised that more visitors and clients meant increased insights and demands for product improvements. But there were only three developers on the team, and they were relatively inexperienced. The company needed additional development resources to continue successfully with the app.
- Improve App Quality Efficiently
- Train their internal team & write best practices
Don't just take our word for it
“Belighted implemented software development best practices such as continuous integration to improve quality. Our training increased productivity of the startup’s internal development team by 20%.”
Belighted increased the internal development team’s productivity approximately 20%, providing training in best practices.
To improve the app quality, we implemented a continuous integration system and developed a robust automated test suite. We refactored a lot of code and added specific features on the agency side of the platform. This allowed for a better matchmaking algorithm, increasing turnover.
Sortlist is now positioned for further growth of users with more efficient team performance.
"Belighted helped us implement app improvements quickly. Working together has also improved our team's performance, increasing efficiency by 20%”
- Charles De Groote, CTO of Sortlist